After a lengthy wait, V&A Dundee has reopened with a major exhibition showcasing Mary Quant – the London-based designer who disrupted the fashion establishment and connected with energetic, youthful buyers of fashion by offering something fresh and fun, truly capturing the spirit of the time and starting a fashion revolution for a whole generation. This exhibition is the first international retrospective on the iconic English designer – born 1930 – focusing not only on her creations but the way she tuned-into a new age of feminism, and inspired young British women to reject the traditional clothing worn by their mothers and grandmothers.
With her shop Bazaar opening in 1955, only a year after post-war food rationing, her fresh designs signalled a colourful new direction away from post-war Britain’s drab austerity, with her miniskirt making her world-famous – just one aspect of the reappraisal of femininity that she offered. Among the exhibition highlights is her pioneering PVC rainwear, a jute miniskirt, and designs that subverted menswear, at a time when the idea of women wearing trousers in restaurants and other formal settings.
Admission is ticketed.
See also the Dovecot Studios show Mid-Century to Modern in Edinburgh.