Project Pie

The art of the pizza

A new concept in pizzeria has been imported from the United States and it is Dundonians who are getting the first bite of it. Project Pie was launched in San Diego in 2013 and opened last month in Dundee’s Reform Street. It’s all about “Design – Build – Eat” so you end up with an “artisan pizza custom built by you”. You can choose from 28 toppings and up to 20 12in pizzas take just three minutes in the Woodstone stone-hearth oven.

They cook at 680F, delivering Project Pie’s pizzas which are one price no matter how many toppings you add. Scot Niall Howard identified Dundee as the UK launch pad for Project Pie because of the student population and the high footfall in Reform Street. “There is significant optimism around Dundee. There are regeneration projects happening across the city. The new Victoria and Albert museum is being developed here and we think the vibrancy and opportunity for Project Pie are significant,” he said. “It was always part of our strategy to bring Project Pie to Scotland initially and it’s very easy to just focus on the ‘big two’ – Edinburgh and Glasgow. However, our research indicated that Dundee was ideal for our first foray into Europe on several levels and given the general buzz and anticipation we’ve seen from Dundonians, I know this is the right choice for us,” added Niall, who headed the Michelin-starred Hakkasan Group for four years.

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