The launch of this summer’s 175th Royal Highland Show saw the premiere of a series of short films shot on location at the 2014 event. David Jackson, Royal Highland Show manager, said: “2015 is Scotland’s Year of Food & Drink and we know that 42 per cent of visitors attend the show for our exceptional food and drink offering, so this year we are launching Scotland’s Larder Live! and transforming the Food Hall into the ultimate celebration of Scottish food and drink. Scotland’s Larder Live! will showcase the array of regional flavours and premium produce we have here in Scotland, building the connection between farming and food to consumers in a highly visible and entertaining way.” This year’s publicity features the show’s iconic Highland cow with enormous horns to represent the breadth and depth of the event.
As it’s also the show’s 175th anniversary, 175 specially commissioned 3ft steel Highland cows have been commissioned. They have been created by award winning designer Kevin Paxton, a blacksmith and regular show exhibitor. The first cow will be presented to the show’s patron, the Queen, but the other 174 will be available to purchase. The show’s trophy maker, Hamilton & Inches, has also created 175 miniature silver versions which will also go on sale.