Interesting reading in last month’s Soil Association’s 2013 Organic Market Report. Overall, the organics market has dipped by 1.5 per cent as the UK continues through the economic downturn. However, the report predicts a positive future for the UK organic market. A strong growth of the global organic market of 25 per cent in the past three years along with urgent questions being asked about our reliance on cheap, low-quality, untraceable food and recent positive sales figures all suggest the market will return to growth.
Report findings show organic shoppers are increasingly choosing the convenience and variety offered by online shopping and specialist stores versus the limited ranges and stock at many supermarkets. Indeed the three leading brands Ocado, Abel & Cole and Riverford saw a 10.3 per cent increase in sales. The seven leading supermarkets saw their organic sales fall by 3.8 per cent. Another key trend is the “Jamie Generation” of ethically-aware consumers. Under 35s significantly increased their average spending on organic products in 2012, pointing to a healthy future for the organic market.