This beautifully illustrated volume delves into the life of one of Britain’s most prolilic and best known artists of the early 20th century. A book illustrator, postcard and magazine humorist, painter, art school founder and teacher and toy designer, Hassall mainly made his name with commercial illustrations for travel companies, theatres and political causes in an age when advertising hoardings were known as the ‘poor man’s art gallery.’ His natural affinity for poster art earned him the title ‘The Poster King’.